Closing the healthcare gap.
When the healthcare market began to evolve with the introduction of the Affordable Care Act, Aon Hewitt positioned themselves as a leader in the industry with groundbreaking health coverage solutions. Healthcare is a complex topic, so they required a primer video to package their innovative offerings in a simple and differentiated way.
As the lead creative on this project, my role was to listen to existing video clips, piece together the narrative, design all supporting graphics, storyboard, and art direct our partners in the animation process.
Pulling a compelling, digestible story from the wealth of footage we received involved gaining an immense understanding of the offering, a lot of deep thinking, and many meaty conversations — making the resulting piece an incredibly satisfying project to be part of.