Pinkies (and paws) up!

Pouring new life into Purina Farms’ International Cheese, Wine & Canine Festival marketing material

When Purina Farms approached me to revitalize their International Wine & Cheese collateral, I couldn’t wait to get started.

Wine? Cheese? Pups? What’s not to like?!

While continuing use of the existing ICWCF logo was required, the rest of the look was completely open. So I put together a bold new color palette and anchored design around a cutie little bulldog with an appreciation for the finer things in life.

With this brand new look, interest in the event increased by 788% on Facebook, and attendance doubled from the previous year.