When the healthcare market began to evolve with the introduction of the Affordable Care Act, Aon Hewitt positioned themselves as a leader in the industry with groundbreaking health coverage solutions. Healthcare is a complex topic, so they required a primer video to package their innovative offerings in a simple and differentiated way.
As the lead creative on this project, my role was to listen to existing video clips, piece together a compelling narrative, design complementing graphics, and art direct our partners in the animation process. Sorting through the wealth of footage we received involved a lot of deep thinking and many meaty conversations, making the resulting piece an incredibly satisfying project.
How the Aon Hewitt Corporate Health Exchange Evolves Corporate Health Care
Ravelry Project Bag
A diversely popular social media site for knitters and crocheters, Ravelry.com boasts over 2.4 million users. When they recently announced a contest to design a "project bag" to celebrate their 5th anniversary, I was instantly thrilled with the chance to combine my two passions -- designing, and knitting.
With over 250 entries and 117,056 votes cast, my design was chosen as the winner.
When the first batch of 1,700 arrived, they sold out in just over 2 hours. The second round (about 850) sold out almost as quickly, the third batch of 2,400 sold out in less than 3 days. The custom-designed bags continue to be a popular item on Ravelry today.
CREATING A CHARACTER OVER NIGHT
Helping hospitals help kids.
"Sparky the Lightning Bug" is a fun, fast, and friendly character developed as a sub-logo for a Chicago children's hospital. He was created to brighten the darkness, and light the way to better health, delivering bright ideas and feel-good messages to children during their stay.
Myself, and two other designers were pulled-in at the last minute to sketch out the character -- overnight. Of my concepts, two were chosen and one went on to be developed and tested by the hospital.
COMBINING A MUSIC MANS MANY TALENTS
A fresh start with a fresh brand.
After a big move to Washington state, Ben came to me looking to develop an identity to market his talents.
My primary focus was to create a look for 3 specific roles: Accompanist, Musical Director, and Piano Teacher. I began sketching an illustration to highlight each role, using his bright and bubbly personality as inspiration.
I chose a saturated and slightly muted color scheme that offset the playful illustrations with a vibrant yet masculine tone. A piano served as my inspiration for the shape (to carry across the musical theme) and a complimenting friendly-yet-professional typeface to create the logo.
Four business card designs and a letterhead were developed. Ben was completely thrilled with the results.
A SPOTLIGHT ON COMMUNITY THEATER
Bringing New Life to Old Stories
Between 2008-2012, the Iowa City Community Theatre (ICCT), the premier community theatre group in Iowa City, commissioned me to create posters, programs, and other promotional material for numerous shows.
When I began, a logo existed but otherwise no identity had been established. I set up brand guidelines and chose Univers as their primary typeface, given its ability to cleanly display important company and show information, while both complimenting and not competing with the varying styles of each show poster.
My goal for each show was to create an eye-catching showpiece unique to each show's personality, while creating and maintaining a consistent identity for ICCT.
Two of my favorite posters to create were "Don't Drink the Water" (DDTW) and "The Nerd." I enjoyed DDTW, because of its simplicity, bright colors, and fun typography treatment -- it appeals most to my personal style. The Nerd was a fun experience because I stepped away from the computer to hand-draw the illustration, and chose a retro '70s-inspired color palette that I wouldn't typically work with.