When the healthcare market began to evolve with the introduction of the Affordable Care Act, Aon Hewitt positioned themselves as a leader in the industry with groundbreaking health coverage solutions. Healthcare is a complex topic, so they required a primer video to package their innovative offerings in a simple and differentiated way.
As the lead creative on this project, my role was to listen to existing video clips, piece together a compelling narrative, design complementing graphics, and art direct our partners in the animation process. Sorting through the wealth of footage we received involved a lot of deep thinking and many meaty conversations, making the resulting piece an incredibly satisfying project.
How the Aon Hewitt Corporate Health Exchange evolves corporate healthcare
A winning side project.
Ravelry.com is a diversely popular social media site for knitters and crocheters, boasting over 8 million users. When they announced a contest to design the artwork for a "project bag" to celebrate their 5th anniversary, I was instantly thrilled by the opportunity to combine my two passions — design and knitting.
With over 250 entries and 117,056 votes cast, my design was chosen as the winner.
The limited run of 3,500 sold out in just over 2 hours.
Creating a character overnight.
Helping hospitals help kids.
"Sparky the Lightning Bug" is a fun, fast, and friendly character developed as a sub-logo for a major Chicago children's hospital. He was created to brighten the darkness and light the way to better health — delivering bright ideas and feel-good messages to children during their stay.
When another team needed some extra hands, I was pulled-in at to sketch out the character — overnight! This little guy went on to be developed and tested by the hospital.
Combining a music man's many talents.
A fresh start with a fresh brand.
After a big move to Washington state, Ben came to me looking to develop an identity to market his talents.
My primary focus was to create a look for 3 specific roles: Accompanist, Musical Director, and Piano Teacher. I began sketching an illustration to highlight each role, using his bright and bubbly personality as inspiration.
I chose a saturated and slightly muted color scheme that offset the playful illustrations with a vibrant yet masculine tone. A piano served as my inspiration for the shape (to carry across the musical theme) and a complimenting friendly-yet-professional typeface to create the logo.
Four business card designs and a letterhead were developed. Ben was completely thrilled with the results.
Leave it to the insurance guys.
Allstate Mobile Insurance concept
We insure our cars, our homes, our families, everything that's important to us. Don't our phones fall into that category nowadays? And sure, you could get protection from your carrier, but they don't care if you break it. You'll just buy a new one from them. That's why you should leave the insurance to the insurance guys.
Introducing the Mobile Patrol from Allstate. The go-anywhere, help you with anything, mobile squad to help you fix your phone wherever you're most likely to break it.
“Cheers! But watch out for those phones; rice doesn’t fix everything.” “¡Salud! But go easy. Spill on your phone and this beer could cost an extra $800.”
A spotlight on community theatre.
Bringing New Life to Old Stories
When I lived in Iowa, the Iowa City Community Theatre (ICCT) commissioned me to create posters, programs, and other promotional material for four theatre seasons.
When I began, a logo existed but otherwise no identity had been established. I set up brand guidelines and established Univers as their primary typeface, given its ability to cleanly display important company and show information, while complimenting but not competing with the varying styles of each show poster.
The goal for each show was to create an eye-catching showpiece unique to each show's personality, while creating and maintaining a consistent identity for ICCT.
One of my favorite posters to create was Don't Drink the Water because of its simplicity, bright colors, and unique typographic treatment. Another favorite was The Nerd because I stepped away from the computer to hand-draw the illustration and played with a retro '70s-inspired color palette, true to the play’s original era.